9 ways to get more followers on TikTok in 2023
TikTok, one of the newest social media platforms on the scene, focuses on creating short and engaging viral video content. However, it appears that growing a healthy following can take a long time for new brands.
We’ve compiled 11 actionable tips to help you boost your profile and gain more TikTok followers.
1. Identify your target audience
The first step in increasing your social media following is to ensure that you know who to target with your content and that you’re creating content that your target audience will enjoy.
There are a few approaches you can take to increase your TikTok following.
First, consider looking at your industry’s competitors and influencers. What kind of content do they publish? Take notes on the most popular videos and use them to spark your own original ideas.
Consider the types of content you’ve been publishing on your other feeds. While the content you publish on TikTok will most likely be unique, there are some common trends and content types or ideas that you know will perform well.
Finally, take a moment to go over your customer persona once more and remind yourself of their likes and dislikes. What kind of content do they want to see on a platform like TikTok?
Remember that everything is trial and error, especially with a new and virally-driven network like TikTok. You can experiment with a million different types of videos before you find the one that truly connects with your target audience. (However, knowing your target audience well can help ensure that it’s far less than a million.) Perhaps five or six.)
2. Pay attention to trends
TikTok is all about trends. If you’ve looked through the platform before, you’ve probably noticed that a few videos have very similar outlines or use the same sound clip. This is because that type of video is currently trending, demonstrating its popularity. Create a similar video that is relevant to your business and capitalize on relevant TikTok trends.
Go to your app’s discover page to see what hashtags and sound clips are trending so you can get ideas for your own feed.
3. Create a TikTok challenge
TikTok is well-known for its various video challenges, such as dances and dares. As you scroll through the app’s videos, you’ll most likely come across a few different challenges. Check to see if any of them would be appropriate for your brand, or consider creating your own TikTok challenge.
That’s precisely what MoonPie accomplished with the #MoonPieChallenge. They launched it with their first TikTok video and followed it up with a couple more challenge videos.
4. Include the right hashtags
Hashtags, as they do on Instagram, Twitter, and many other social media platforms, help users find your content. However, you must ensure that you are using the correct hashtags.
Many people make the mistake of simply tagging all of the trending hashtags in their captions. Please, however, only do this if the hashtags are relevant to what you’re posting. Otherwise, it appears spammy.
Instead, begin typing relevant hashtags into your caption to see how many views those hashtags receive. Don’t forget to include the ever-popular #fyp or #foryou hashtags, which are commonly used to try to get on the For You page. While the effect of these hashtags on placement has yet to be confirmed, their widespread use can still help your content reach a wider audience.
5. Publish TikTok videos at the right times
It is critical to determine the best time to post on TikTok in order to maximize the reach of your videos. This information can be found by going into your business or creator tools and looking at your analytics.
Scroll down in the Followers tab to find the Follower activity. You can see which days and times your followers are most active in this section. To get the best results, try publishing your posts just before the busiest time of the day.
Using an automated video editing service like Rav.ai can help you with your consistent posting. With an automated video editing service, you can edit your videos quickly and upload them directly to TikTok.
6. Share user-generated content
If someone mentions your brand on TikTok or shares a video that is highly relevant to your industry, ask if you can share it as well! (Of course, give them full credit – you can tag the original creator in the caption.)
Here’s a great example of user-generated content from The Sill, an online plant store. They re-posted a video of a new customer unpacking one of their plants.
7. Work with TikTok influencers
Influencer marketing is a great strategy for Instagram, but it also works for TikTok. With so many “TikTok-famous” users, collaborating with influencers can be an excellent way to spread the word about your company.
Kat Stickler, a TikTok star, provides an example. Elle Woods’ iconic Harvard video application was recreated as a sponsored post for the skincare line Beekman 1802.
This is an excellent way for Beekman 1802 to reach a wider audience because anyone who follows Kat is likely to see this video and possibly purchase from this brand.
Remember that working with TikTok influencers has its own set of costs. Depending on your marketing budget, you may want to start your influencer marketing venture by looking for micro-influencers with a highly engaged audience on TikTok.
8. Cross-promote your TikTok videos
Spread the word about your TikTok presence. Because your followers on other channels may be unaware that you’ve created a TikTok profile, cross-promote your videos on those channels.
Other platforms, such as Instagram and YouTube, have their own versions of short-form video content, making them ideal for repurposing TikTok content. You can save videos from your TikTok feed with the TikTok logo and your handle in the corner of the screen on some platforms, such as Twitter and Instagram (feed videos), then upload them as-is, giving your followers an easy way to learn how to find you on TikTok.
9. Use TikTok features to engage your audience
Engaging with other videos is one of the best ways to increase the number of people who see your TikTok profile. Other users’ videos can be liked, commented on, and stitched/dueted.
Stitching allows you to add your own video to the end of another user’s video clip. This is ideal for adding your own commentary or extra content to an existing video.
Dueting displays your video next to another user’s video, allowing you to respond to or supplement an existing video with your own content.
